Curling betting odds 2026: prices, margin and ten licensed bookmakers
Curling is a small corner of the British sportsbook. Few bookmakers run a deep in-house
list for it; most relegate it to a handful of outright and match-winner lines when a
World Curling Championship, a Grand Slam event or the Winter Olympics is on. That
sparseness makes the price more important, not less — when only a handful of firms
quote a market, the spread between them widens, and the one who reads the field
carefully keeps more of every pound. This page is about reading those prices:
what the odds represent, how the margin inside them is built, which markets a
licensed bookmaker can reasonably be expected to carry, and how to verify the
licence the law actually requires.

The figures below are current as of 27 October 2026 and were checked against the
Gambling Commission’s public register.
A short safety net before the prices
Curling draws a particular sort of bettor — patient, often the same crowd that backs
in-running tennis or championship golf — and the long, sparse calendar lends itself
to sessions that run for hours. That is precisely the shape of play that GAMSTOP,
the national multi-operator online self-exclusion scheme, was designed for.
Registration is free, periods run from six months to five years, and every
bookmaker reviewed on this page is a participating operator. For day-to-day
support, GamCare runs the National Gambling Helpline; GambleAware funds treatment
and education; the NHS runs specialist gambling clinics; Gamblers Anonymous runs
peer-led meetings. Each of those services sits a tap away from any licensed
account.

The law in Great Britain sets no deposit or loss ceiling on the bettor. The
controls the bettor does get — GAMSTOP, the operator’s deposit-limit tool, timeouts,
reality checks, the self-exclusion each licensed site also offers — are real, and
they work best when set before a session, not after one. Set them when the mind is
clear.
Curling in ten minutes: the rules a bettor actually needs
Curling is a four-a-side game of stones and brooms played on a sheet of ice 45.72 m
long and no more than 4.42 m wide. Each player throws two of the team’s eight
stones; in mixed doubles the team is two and each player still throws five stones.
Stones weigh between 17.24 and 19.96 kg under World Curling Federation rules. A
standard game runs eight ends; international competition goes to ten. Ties go to
extra ends.

Scoring is the part that surprises newcomers and that betting markets respect. After
all sixteen stones of an end are thrown, only the team with the stone closest to
the button — the painted rings at the far end of the sheet — scores. That team
counts one point for every stone it has sitting closer to the button than its
opponent’s nearest stone. A 4-0 blank is possible. A 6-0 end is not rare at senior
level. The “blanked end” rule, where every stone is swept out of play and no one
scores, matters tactically because the hammer — the last stone of the end — is
contested: the team that did not score in the previous end gets it; if an end is
blanked, the hammer stays where it was.
Two things follow for the bettor. First, a curling match is unusually front-loaded
with the team that has the hammer at the last end — the team that can score two
and force the opposition to take one, or vice versa. Second, the empty-netter of a
“blanked end” is a recognised tactic, especially in men’s play with the hammer in
the tenth. Markets built on totals and on the “winning margin” line have to absorb
that. The World Curling Federation governs the sport internationally; the Olympic
discipline dates from the 1998 Winter Games at Nagano, and mixed doubles joined
the programme at PyeongChang in 2018.
What a curling betting market looks like in practice
The market list a British bettor will find is narrower than for football, horse
racing or tennis. Most of the time, in the long months between major championships,
the only available market is the outright — who wins the tournament. Match-winner
and handicap lines appear once the World Championships or a Grand Slam of Curling
event gets close; total-ends over/under and “to win after X ends” are less common
but offered by a handful of firms; correct-score after the regulation ten ends is
rarer still. Live, in-play markets are the exception rather than the rule, and on
sites that do offer them the in-running offering is usually a single match-winner
line that updates end by end.
That is the shape of the calendar: long quiet, then a fortnight of intense action
when a championship runs. A bettor who treats curling as a year-round sport is
going to be disappointed. A bettor who treats it as a championship sport — the
same way championship golf or a major-snooker weekend is treated — finds enough
markets to make a careful price comparison worthwhile. The licence the bookmaker
holds is the first thing to check, and the way to check it is the same whoever the
operator is.
How to check a bookmaker’s Gambling Commission licence
Every operator named on this page is listed on the Gambling Commission’s public
register against a Commission account number. The register is the only place that
counts: a brand-stamped badge on a homepage is a marketing claim, and Curaçao,
Maltese or Gibraltar licences are not substitutes in Great Britain. The
Gambling (Licensing and Advertising) Act 2014 made it an offence to provide
gambling facilities in Great Britain without a Commission licence, wherever the
operator is based.
The check itself takes under a minute. Open the register, choose “Search by
business name, trading name, website or account number”, and type the operator’s
name or domain. The result shows the licence type (remote general betting standard
for real events is the one a sportsbook needs), the account number and the
licence holder. If the search returns no result, the brand is not licensed to take
bets from customers in Great Britain. A licensed operator’s licence is the test —
not a domain suffix, not a “UK” flag, not a marketing seal. The register is the
whole test.
Two small print-points that catch readers out. First, several British brands can
run under a single licence holder. Paddy Power and Betfair, for instance, sit with
the same parent group under different trading names; the account number is the
right thing to quote, not the trading name. Second, identity is verified before
the first deposit at a licensed site — name, address and date of birth — and that
is a feature, not a snag. A brand that promises to take a punt from an
unverified account is not a licensed one.
The bookmaker’s margin, and why it shows up in every price
Every price a bookmaker offers has a margin built in. The margin is the slice of
every pound staked that the firm keeps, on average, across all outcomes of a
market. It is the difference between the “true” odds — the odds that exactly
reflect each outcome’s chance — and the prices the bookmaker actually quotes, in
which the bookmaker has shortened every runner so the implied probabilities add up
to more than 100%.
A worked example shows the shape. Take an illustrative two-way curling market at
decimal odds of 1.90 on each side — an example, not a quoted price. The implied
probability of each side is 1 ÷ 1.90, or 52.63%, and the two probabilities add to
105.26%. The excess over 100% — 5.26% in this case — is the bookmaker’s margin.
The bettor’s payout share, meaning the proportion of every pound staked that
comes back across all outcomes, is 1 ÷ 105.26% = 95.00%. The margin is 1 minus
the payout share, so 5.00% in this example.
The same calculation with fractional odds confirms the shape. The conversion
1.90 → 9/10 is exact: 1.90 − 1 = 0.90, which is 9/10. The fraction describes the
profit on a unit stake; the decimal describes the total return, stake included.
Both are honest ways to say the same thing, and Britain uses both side by side
because the high street is fractional and the screen is decimal. The
margin is the same either way.
The narrower the margin, the fairer the price. A bookmaker quoting 1.90 / 1.90 on
a symmetric two-way market is taking 5.00% in the round; a bookmaker quoting
1.85 / 1.95 is taking more, and the asymmetry of the latter prices suggests
where the firm’s view diverges from the market. Curling markets are sparse
enough that comparing two operators’ prices for the same match is worth the
effort — the difference between a 5% and an 8% margin is more than a curiosity
on a sport where only a handful of firms quote a line.
The currency stamp: what the figures are, and when they were
The figures quoted in this article are snapshots. Decimal odds of 1.90 / 1.90
appear here as a worked illustration of the margin calculation, not as a price any
operator currently offers. The licence numbers named below are checkable on the
Commission’s public register and were verified there in the run-up to publication.
The market descriptions — in-play coverage, acca insurance, best-odds-guaranteed —
are taken from each operator’s own terms and the operator’s app-store listing,
both as they stood on the snapshot date. Markets age faster than licences, and
any single price carries a date of its own; check the price at the time of the
bet, not at the time of the article.
Ten bookmakers with a Gambling Commission remote licence
The order is editorial, not a
ranking; no single brand is “the only” licensed one, and being on the list is a
licence fact, not a recommendation. Each write-up closes on the operator’s own
profile — what it does well, what its welcome offer costs in real terms, who the
brand suits. The licence numbers are quoted as the Commission writes them, in the
form the register returns; the holder named is the legal entity on the licence,
not the trading name a customer sees.
| Brand | Licence and holder | Operator terms |
|---|---|---|
| BetMGM | 039198-R-319450-029 · LeoVegas Gaming PLC | Four £10 free bets (split) |
| Star Sports | 009177-R-104555-019 · Star Racing Limited | Phone support/trader line |
| BetTom | 064959-R-339314-003 · Bet Tom Limited | 50% matched free bet + casino |
| Betboro | 044181-R-324363-007 · Webmedia Development N.V. | 100% matched free bet (up to £25) |
| Lottoland | 038991-R-319408-020 · EU Lotto Limited | Combined casino, lottery, sports |
| BetGoodwin | 002927-R-327985-008 · Goodwin Racing Limited | Bet £10, get £15 in free bets |
| Betfair | 039439-R-319330-013 · PPB Counterparty Services Limited | Exchange and sportsbook |
| Fitzdares | 000400-R-103839-030 · Fitzdares Limited | Premium positioning/antepost |
| QuinnBet | 061011-R-335683-004 · QuinnBet (Gibraltar) Limited | Best Odds Guaranteed (racing) |
| Bet Ahoy | 100094-R-341742-003 · Bet Ahoy Ltd | Bet £10, get £10 in free bets |
BetMGM’s UK sportsbook is run by LeoVegas Gaming PLC under Gambling Commission
account 39198 (licence 039198-R-319450-029, remote general betting standard —
real events). The British welcome package for new customers who deposit £10 or
more and place a sports bet within seven days is four £10 free bets, broken into
two football accumulators with four or more selections and two sports multiples
with two or more. The four free bets are valid for seven days; minimum odds and
opt-in apply. A free-bet stake is not returned with a winning bet, so the value
of a £10 free bet at decimal odds of 3.00 is £20, not £30 — the stake is
forfeit. The four-bet split is also worth weighing: two of the four require
football accumulators, and a bettor with no interest in football is paying for
a structure that does not fit.
Midnite, by contrast, runs a single integrated product under the same parent
with a similar acca-led structure; the welcome bets on offer change with
promotional cycles. BetMGM suits a customer who will use the four-bet split
across a full week and who plans a four-fold football acca as part of the
package.
Star Sports
Star Sports is the trading name of Star Racing Limited, which holds Gambling
Commission account 9177 (licence 009177-R-104555-019, remote general betting
standard — real events). The brand’s distinctive feature is the trader
line — customers can call 08000 521 321 to open an account, place bets or
raise queries, in addition to email support at [email protected]. In a
market that has moved almost entirely to apps and live chat, the phone is a
genuine differentiator for a bettor who values a voice on the end of the line.
The trade-off is a smaller product catalogue than the largest brands: the
welcome offer and ongoing promotions are slimmer, and the platform’s range
outside horse racing is more limited.
Star Sports suits a customer who wants to deal with a person and who bets
mainly on racing and a handful of other sports — and who does not need a
deep curling menu, since the brand’s curling coverage is limited. The phone
is the asset, and the product catalogue is the cost.
BetTom
BetTom is the trading name of Bet Tom Limited, which holds Gambling Commission
account 64959 (licence 064959-R-339314-003, remote general betting standard —
real events). The sports welcome offer is a 50% matched free bet of up to £50,
paired with a matching 50% free-slot-funds offer of up to £50 for the casino
side. The structure is deposit-gated, the bonus is split between sportsbook
and casino, and the full terms carry the usual wagering requirements on the
casino side.
The promotion rules in force since 19 January 2026 cap wagering requirements
on bonuses at 10x and ban mixed-product promotions that require gambling on
two or more product types. A 50%-back offer split across sports and casino is
on the right side of that line because the two products are independent
opt-ins, not a single required action; the headline still reads as a single
number, and a bettor who only wants the sportsbook is paying attention to
which half of the offer they actually use. BetTom suits a customer who
deliberately wants a casino product alongside the sportsbook and who will
treat the two halves of the bonus as two separate decisions.
Betboro
Betboro is run by Webmedia Development N.V. under Gambling Commission account
44181 (licence 044181-R-324363-007, remote general betting standard — real
events). The British sports welcome offer is a 100% matched free bet of up
to £25 on the first qualifying wager, requiring a debit card deposit of at
least £10 and a first bet of £5 to £25 with at least three selections, each
priced at 3/5 (1.60) decimal or higher. The minimum price per leg is the
substantive condition: a treble at 1.60 / 1.60 / 1.60 sits at decimal odds
of 4.10, and the qualifier is a single first bet rather than the more
common two-bet pattern.
Three selections is a hard floor; the offer is not a single. The matched
amount is also a hard £25 cap, so a £100 first bet returns £25 in free
bets rather than a scaled match. Betboro suits a customer who has a
specific treble in mind — a curling match-winner, a football home win, a
tennis favourite — and who will treat the offer as a fixed structure
rather than a flexible matched amount.
Lottoland
Lottoland UK is run by EU Lotto Limited under Gambling Commission account
38991 (licence 038991-R-319408-020, remote general betting standard — real
events). The product mix is unusual: casino, lottery betting, sports
betting and scratchcards in a single app, with the lottery-betting heritage
showing in the brand and the menu structure. The sportsbook is a smaller
piece of a wider product, and curling is one line among many.
For a customer who already uses Lottoland for lottery bets and wants a
single-app home for occasional sports bets, the package is genuinely
useful. For a customer who wants a deep sportsbook with a wide curling
menu, the product is the wrong shape — sports is a feature, not the
focus. The bonus, where it is offered, is sized accordingly.
BetGoodwin
BetGoodwin is the trading name of Goodwin Racing Limited, which holds
Gambling Commission account 2927 (licence 002927-R-327985-008, remote
general betting standard — real events). The sports welcome offer is “Bet
£10 & Get £15 in Free Bets”, split into a £5 sports bet, a £5
accumulator and a £5 Sub-Cover bet. The £15 is paid in three pieces of
£5, and the Sub-Cover is a niche product — a partial refund if a
single leg of an accumulator lets the bet down.
A £5 free bet at decimal odds of 4.00 returns £15, not £20, because the
stake is forfeit. Three £5 free bets in three different formats is a
useful structure for a customer who will actually use all three. It is
a poor structure for a customer who only wants a single bet: the
effective free-bet value is reduced by the chance that one of the
three formats is never used. BetGoodwin suits a customer who likes
accas and will make a deliberate Sub-Cover selection.
Betfair
Betfair Sportsbook is run by PPB Counterparty Services Limited under
Gambling Commission account 39439 (licence 039439-R-319330-013, remote
general betting standard — real events). The product set is large:
in-play, a Bet Builder, free live streaming of UK and Irish horse racing
and football within the app, and a 90 Minute Payout market on football.
Curling coverage is a thinner slice of a much larger pie. The depth of
the product is the asset; the menu for niche winter sports is a known
weak point relative to the racing and football lines.
The 90 Minute Payout market is a football-specific structure: a bet on
the team leading at half-time pays out as a win if that team is still
ahead at full-time, regardless of the final score. It is named in the
operator’s own materials and is the kind of feature that signals a
football-first product. Betfair suits a customer who will use the
exchange and the sportsbook together and who treats curling as a
championship-weekend activity rather than a year-round pursuit.
Fitzdares
Fitzdares is the trading name of Fitzdares Limited, which holds Gambling
Commission account 400 (licence 000400-R-103839-030, remote general
betting standard — real events). The brand describes itself as a
“premium” bookmaker; the product is positioned at a high-end customer
with antepost markets on horse racing, football, tennis, rugby, cricket,
golf and American football, and a feature set that includes cash out,
accumulators, Lucky 15s and specials. In-play live odds are available.
Curling sits at the edge of the menu. A premium positioning carries a
premium price for niche sports, in the sense that the firm will lay
what it will lay and decline what it will not, and a curling match not
in the antepost list may not be available on the day. Fitzdares suits a
customer who bets mainly on horse racing and a handful of mainstream
sports, who will use the antepost structure, and who treats the smaller
catalogue of niche markets as a feature rather than a bug.
QuinnBet
QuinnBet is run by QuinnBet (Gibraltar) Limited under Gambling Commission
account 61011 (licence 061011-R-335683-004, remote general betting
standard — real events). The headline product feature is Best Odds
Guaranteed on Irish and UK horse racing, applied from 10:00am daily on
singles, multiples and system bets, with a maximum benefit of £150 per
customer per race. Best Odds Guaranteed means the operator pays the
higher of the price taken and the starting price if the SP is bigger —
a long-standing British racing feature.
The curling menu is a small slice of a much larger product, and the
QuinnBet product is racing-first in the same way several other
British-licensed brands are. For a customer whose betting life is
centred on UK and Irish racing and who treats curling as a once-a-year
bet during a World Championship, the racing features are the asset.
For a customer whose primary interest is curling, the product is the
wrong shape.
Bet Ahoy
Bet Ahoy is the trading name of Bet Ahoy Ltd, which holds Gambling
Commission account 100094 (licence 100094-R-341742-003, remote general
betting standard — real events). The sports welcome offer is “Bet £10
& Get £10 in Free Bets”, split into a £5 sports bet and a £5
accumulator. The structure is plain: a single first bet of £10 unlocks
two free bets in two formats. The free-bet stake is not returned on a
win, so a £5 free bet at decimal odds of 4.00 returns £15, not £20.
The split into a single and an acca is a standard two-bet pattern; the
total value is modest. The bettor pays in commitment — the £10 first
bet is at the customer’s chosen price and selection — and gets back
two £5 free bets whose total value depends on how the bettor uses
them. Bet Ahoy suits a customer who wants a clean two-bet structure
and who is happy to be guided toward an acca as the second of the
two bets.
The legal framework for an online sports bet in Great Britain
The Gambling Act 2005 governs the commercial market in Great Britain —
England, Scotland and Wales. Northern Ireland is outside the Act and has
its own older law; a “GB licence” regulates Great Britain, not the United
Kingdom as a whole. The Gambling Commission is a non-departmental public
body sponsored by the Department for Culture, Media and Sport; the
Commission licenses operators, sets the Licence Conditions and Codes of
Practice and publishes the public register that lists every licence
holder.
Since the Gambling (Licensing and Advertising) Act 2014, an operator
whose remote facilities are used in Great Britain needs a Commission
licence wherever it is based. Sections 33 and 36 of the 2005 Act, as
amended, set the test. A Curaçao, Maltese or Gibraltar licence is not a
substitute in Great Britain. There is no state monopoly and no cap on the
number of licences; the limit is commercial, not statutory.
Betting licence types include remote general betting standard (real
events), remote general betting standard (virtual events), remote general
betting limited, remote pool betting and remote betting intermediary
(the licence for betting exchanges). An operator holds a licence for a
category and offers markets under its own rules and the LCCP. There is
no statutory list of permitted bets or markets. In-play betting is
offered by GB bookmakers and the controls are the operator’s licence
conditions and customer-protection duties. Esports are treated like
any other event; virtual events are a separate licence category. Spread
betting that is not a financial product sits inside General Betting Duty;
financial spread betting is regulated by the Financial Conduct Authority,
not the Commission.
The minimum age is 18, and identity is verified before a customer can
deposit or gamble — name, address and date of birth — including with a
free bet or bonus. The Commission’s financial vulnerability check, in
force since 30 August 2024 under LCCP condition 3.4.4, applies to
licensed remote betting when a customer’s deposits minus withdrawals
exceed £150 in a rolling 30 days, with the first checks live since 28
February 2025. It is a public-record check (bankruptcy, county court
judgments), not an income check and not a credit reference check. A
separate announcement of staged financial risk assessments (the
“affordability checks” of the press) was made by the Commission on 7
July 2026, with no start date — write the rule as announced and staged,
not as in force. Deposit limits are an operator requirement: customers
are offered a gross deposit limit on a fixed time frame.
The player pays no tax on betting winnings in Great Britain; this is
general information, not tax advice, and a professional gambler should
ask HMRC or an adviser. General Betting Duty is the operator’s tax on
gross profits, currently 15%; from 1 April 2027 a new remote betting
rate of 25% applies within it, while remote bets on UK horse racing,
bets on self-service betting terminals, pool betting and in-person
betting stay at 15%. Spread betting has its own rates (3% financial,
10% other). Until 1 April 2027 the remote rate stays at 15%; whether
operators pass duty on through odds is not established, and the
customer is not charged duty.
Bonuses, free bets and the promotional rules in force
A “free bet” is a token the operator credits to a customer’s account;
the stake is usually not paid back with a winning bet, so a £10 free
bet at decimal odds of 3.00 returns £20, not £30. A “matched free
bet” or “bet £X, get £Y in free bets” is a deposit-gated package: the
customer places a first bet at their own money, and the operator pays
free bets in return. A “boosted odds” or “enhanced price” offer is a
single price raised above the operator’s normal market for a stated
period. A “price boost” or “acca boost” is a percentage added to the
return on a winning accumulator. A “cashback” offer refunds a portion
of a stake on a losing bet, usually as a free bet rather than cash.
“Bet insurance” or “acca insurance” refunds a stake as a free bet if
one leg of an accumulator lets the bet down. Each of these is a
different shape, and the rule of thumb is the same: read the small
print, because the headline is rarely the whole story.
The promotional rules in force since 19 January 2026 cap wagering
requirements on bonuses at 10x and ban mixed-product promotions that
require gambling on two or more product types — for example “bet on
football to get free spins”. A £10 bonus with a 50x wagering
requirement was previously common; under the cap no more than £100 of
bets is required to clear a £10 bonus. Whether the cap applies to
free bets with no wagering condition, and any cap on the money value
of a bonus, are not established as a single rule; the headline cap is
on the wagering requirement itself.
“Risk-free” bets are usually free bets credited on a losing first
bet, not a refund in cash. A “100% bonus” is a matched deposit
bonus, with the wagering requirement sitting in the small print. A
“best odds guaranteed” offer applies to horse racing: the operator
pays the higher of the price taken and the starting price. A “bet
builder” or “same-game multi” combines markets from one event into
a single bet. None of these is free money; every one of them is a
trade of the customer’s first bet, deposit or stake for a stake-
forfeit token or a constrained price.
What an unlicensed site costs the bettor
A GB licence is compulsory at the point of consumption. Providing
gambling facilities in Great Britain without the licence the Act
requires is an offence under section 33 of the Gambling Act 2005 —
on summary conviction up to 51 weeks’ imprisonment, a fine up to
level 5, or both; six months in Scotland — and is aimed at the
operator. No offence aimed at a customer who merely bets on an
unlicensed site was found. The honest framing is what the bettor
loses: no GAMSTOP coverage, no Commission complaints route, no
approved dispute-resolution body, no British consumer redress if
funds are withheld, and no binding to the 10x bonus cap or the £150
vulnerability check. The customer is not “committing an offence”;
the customer is giving up every protection the Act provides.
Enforcement is disruption rather than blocking: cease-and-desist
notices, search-engine referrals, work with registrars, hosts and
payment providers. The Commission has been given, or is about to
receive, court-order DNS blocking powers; never write that ISP
blocking is currently in operation. The honest framing for a
comparison: licensed means checks, limits, GAMSTOP, the bonus cap
and the £150 vulnerability check; unlicensed means none of those
protections and the realistic possibility that funds are not
returned if the operator declines to pay. Neither is “the safe
choice” by default.
The terms worth reading on every licensed account
Three clauses matter more than the welcome offer and are worth
finding before the first bet.
First, the credit-card rule. Credit cards are banned for gambling
in Great Britain (since 14 April 2020, LCCP condition 6.1.2),
including credit-card-funded payments through an e-wallet. Debit
cards and bank-based payments are not covered by the ban. A
licensed site that asks for a credit card is either in breach or
is asking the customer to do something the Act forbids.
Second, the verification process. Identity is verified before the
first deposit at every licensed site — name, address and date of
birth. A licensed site that allows an unverified account to place
a bet is in breach. The check is a feature: a brand that promises
anonymity is either unlicensed or describing itself inaccurately.
Third, the time and money limits. Operators offer deposit limits
on a fixed time frame as a regulatory requirement. The customer’s
choice sits inside that frame. The default is the operator’s
house default, and the default is rarely the right number for a
customer who has thought about it. Set the limit when the mind
is clear.
Markets and bet types: a curling bettor’s vocabulary
A “single” is a bet on one selection; a “double” on two, a
“treble” on three and an “accumulator” — acca — on four or more.
The odds of the legs multiply into one price. A “each-way” bet
is two bets of equal stake: one on the win, one on the place.
The stake doubles. Place terms vary by race and operator; for
curling, where there is rarely an each-way market, the term
sits unused.
A “handicap” line is a notional advantage applied to the
underdog: Team A is -1.5 ends, meaning Team A starts the match
with a 1.5-end deficit, and the bet is on whether Team A covers.
A “total ends” over/under is a line on how many ends the match
will run. A “winning margin” line is on the size of the win.
A “correct score” line is on the final score after the
regulation ten ends. A “to win after X ends” line is on the
leader at end X — a curling-specific market that reflects the
front-loaded nature of the game.
In-play markets are the exception rather than the rule on
curling. Where a bookmaker offers in-running, the line is
usually a single match-winner that updates end by end, and the
in-play margin is wider than the pre-match margin because the
bookmaker has less time to manage the book. A bettor who can
read the on-screen action — the hammer, the swept stone, the
blanked end — has a sharper eye than the model that updates
the price. The market for that edge is small, but the edge
itself is real.
Advertising, sponsorships and the “whistle-to-whistle” rule
Advertising is not licensed by the Commission; it runs through
the CAP Code (non-broadcast) and the BCAP Code (broadcast),
enforced by the ASA, alongside the LCCP marketing conditions.
CAP Code section 16: marketing must be socially responsible,
must not be of strong appeal to under-18s, and no one who is
or seems to be under 25 may be featured gambling or play a
significant role, with an exception for marketing placed where
a bet can be made directly. That rule is about who may appear
in the advertisement, not about who may bet. The minimum age
to bet is 18.
“Whistle-to-whistle” is an industry code rather than law:
since 1 August 2019 betting advertisements are not shown on
TV from five minutes before a live sporting event to five
minutes after it, before the 9pm watershed, with horse and
greyhound racing excluded. The Premier League clubs’
withdrawal of gambling sponsorship from the front of
matchday shirts from 2026/27 is voluntary, not law; sleeves
and hoardings remain. Operators are responsible for marketing
by their affiliates, and a customer signing up through an
affiliate link has the same protection as one signing up
directly.
The odd language of British odds
British odds are read in two formats. Fractional odds — 5/1,
11/4, evens — describe the profit on a unit stake, with the
stake returned in addition. Decimal odds — 6.00, 3.75, 2.00 —
describe the total return, stake included. The conversion is
exact: a/b in fractional form is (a ÷ b) + 1 in decimal form.
So 5/1 is 6.00, 11/4 is 3.75, evens (1/1) is 2.00. “Odds-on”
is shorter than evens — 4/6, 1/2, 1/3 — and the decimal
price is between 1.00 and 2.00. “Odds-against” is longer
than evens.
The starting price (SP) is the price at which a horse is
finally traded at the start of a race, set by the on-course
market. Best Odds Guaranteed (BOG) pays the higher of the
price taken and the SP, on a stated set of meetings. The
“Rule 4 deduction” is a bookmaker’s rule applied when a
runner is withdrawn from a race: the odds of remaining
runners are shortened in line with a published table. A
“non-runner” is a horse withdrawn before the start. None
of these terms is foreign to curling, but all of them are
foreign to a bettor who has only ever bet on team sports,
and a bookmaker’s terms section is the place to find them.
A “Trixie” is four bets (three doubles and a treble); a
“Patent” is seven (three singles, three doubles and a
treble); a “Yankee” is eleven (six doubles, four trebles
and a four-fold); a “Lucky 15” is fifteen (four singles,
six doubles, four trebles and a four-fold); a “Heinz” is
fifty-seven (fifteen doubles, twenty trebles, fifteen
four-folds, six five-folds and a six-fold); a “Goliath”
is two hundred and forty-seven. The total stake is the
unit stake multiplied by the number of bets, and the
stake on a Lucky 15 at a £1 unit is £15. The system bets
have a use on horse racing and on team sports; on curling,
where a typical match has a single match-winner market,
they sit unused.
Frequently asked questions
How do you bet on curling?
Place an account with a Gambling Commission-licensed
bookmaker — BetMGM, Star Sports, BetTom, Betboro, Lottoland,
BetGoodwin, Betfair, Fitzdares, QuinnBet or Bet Ahoy on this
page — and find the curling tab in the sports menu. The
typical market is the outright winner of a tournament; match
winners, handicap and total-ends lines appear when a World
Championship or a Grand Slam of Curling event is close. Place
a single, double, treble or acca at the displayed price;
the bet is settled at the conclusion of the match or
tournament. The licence check is the test that the firm is
allowed to take the bet from a customer in Great Britain.
Can you bet on curling in Great Britain?
Yes, at any bookmaker licensed by the Gambling Commission
for remote general betting standard (real events). The set
on this page is the established set, not the only set; the
Commission’s public register lists every licensed operator.
No statutory list of permitted sports exists; an operator
offers curling under its own licence conditions and the LCCP,
and the markets available are the markets the operator has
chosen to price.
How is it checked that a bookmaker holds a Gambling Commission licence?
Open the Commission’s public register and search by business
name, trading name, website or account number. The result
returns the licence type, the account number and the licence
holder. A licence is the test; a domain suffix, a homepage
badge, or a marketing claim is not. The register is the
whole test, and it is the only place the question has a
single answer.
How is the return on a bet worked out from the stake and the odds?
The return is the stake multiplied by the decimal odds. A
£10 stake at decimal odds of 3.50 returns £35, made up of
the £10 stake and £25 profit. The net profit is the stake
multiplied by (odds − 1), so £10 × 2.50 = £25 in the same
example. For an accumulator the odds of the legs multiply
into one price, and the calculation is the same against
the multiplied odds.
What is the bookmaker’s margin and how can it be seen in the odds?
The margin is the slice of every pound staked that the
bookmaker keeps, on average, across all outcomes of a
market. It is the excess over 100% of the implied
probabilities, where each probability is 1 ÷ decimal
odds. An illustrative two-way market at decimal odds of
1.90 on each side implies 52.63% per side, adding to
105.26%; the 5.26% excess is the margin. The bettor’s
payout share across both outcomes is 95.00%. A market
with a 5% margin is fairer than one with an 8% margin;
the narrower the margin, the fairer the price.
How do fractional odds such as 5/1 convert to decimal odds such as 6.00?
The conversion is exact: a/b in fractional form becomes
(a ÷ b) + 1 in decimal form. So 5/1 becomes (5 ÷ 1) + 1 =
6.00, 11/4 becomes (11 ÷ 4) + 1 = 3.75, and evens (1/1)
becomes (1 ÷ 1) + 1 = 2.00. The fraction describes the
profit on a unit stake; the decimal describes the total
return, stake included. Both are honest ways of saying
the same thing, and Britain uses both side by side.
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